The Mid-Day Campaign Update
Someone asked me overnight why I didn’t write something about the Land O’ Lakes label, and all I could think of was why in the world would I write about that?
For those who are unaware, on Friday, management at Land O’ Lakes responded to pressure from Native American activists and removed the image of an Indian woman from its labels after using it for more than 100 years.
In a statement, a spokesman said it would now focus on the farmers that actually own the company:
“As Land O’Lakes looks toward our 100th anniversary, we’ve recognized we need packaging that reflects the foundation and heart of our company culture — and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products,” Beth Ford, Land O’Lakes president and CEO, said in a statement.“As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it,” she added.
Ok, fine. Why should I care? Why should anyone care?
Well, apparently a lot of people care about this company decision, because Twitter erupted with both messages of support and howls of protest over it, as chronicled in an article on the kerfluffle at the International Business Times. One Twitter user even put together a funny meme on the topic, indicating that Land O’ Lakes must be only 1/1024th butter:
I thought that was amusing enough to post it on my Facebook feed, but was not interested enough in the subject to actually write about it.
I had a similar reaction to all the fake uproar from many conservatives over the fact that Barack Hussein Obama His Own Self waited for so long to endorse his former vice president, China Joe Biden. Being old enough to remember the 1980s, I thought that was all kind of silly, since Ronald Reagan also waited until George H.W. Bush, faced with a challenge from Jack Kemp, had essentially secured the nomination in 1988 before announcing his endorsement.
I figure if Obama wants to emulate Ronald Reagan on anything, it’s a welcome change.
But back to Land O’ Lakes: Why should it upset anyone that they decided to change their label? By the same token, why should it upset me or anyone else if some Native American activists basically forced the change?
Personally, I do wonder why anyone found that particular image to be offensive, since the label was designed to signify quality and purity. It was hardly similar to the obviously demeaning images long used by the Atlanta Braves and the Cleveland Indians. Those, I got.
Then again, it’s none of my business to judge what does and does not offend Native American activists. And, after years of dealing with half a dozen American Indian Tribes in my professional life and observing how they are still, in the 21st century, treated as 3rd-class citizens by the Bureau of Indian Affairs and other U.S. government agencies, I have a first-hand sense of why they might be a little sensitive on the subject.
Finally, there have just been a bunch of other, more pressing issues to write about recently, believe it or not. So now you know why I hadn’t written about the Land O’ Lakes label change. But now that I have done so, I hope everyone is happy. I always aim to please.
That is all.
Today’s news moves at a faster pace than ever. Whatfinger.com is my go-to source for keeping up with all the latest events in real time.