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Big Democrat Debate Ratings Really Bad News For Mini-Mike

Today’s Campaign Update, Part III (Because the Campaign Never Ends)

Oh, my, that wasn’t what Mr. Excitement wanted to hear at all: Wednesday night’s televised debate that featured the mega-billionaire being pummeled repeatedly by his Democrat opponents drew a record audience of 33.5 million, according to Nielsen Fast National Data.

No doubt when Bloomberg was being safely tucked into his lush bed last night by his man-servant Jeeves, the former New York City Mayor was placating himself over his dismal performance with the thought that, hey, nobody watches these things, anyway. So, no harm, no foul, right?


Mr. Excitement no doubt figured that he could make up for what little real harm had been done to his candidacy by just pumping out another $200 million or so in additional campaign ads, and all would be well. But that would have worked for the 8-12 million viewers these things normally attract. This new, actual number likely costs Bloomberg another $200 million just to get back where he was when the slaughter began.

At this rate, Mini-Mike is going to find himself buying up so many ad placements that he starts to crowd other, down-ballot candidates out of the market. And here’s the thing: TV and social media advertising comes with a very notorious and very real law of diminishing returns. The more you run, the less benefit you derive from them. And at some point, as your ad saturation reaches the point of consumer annoyance, you can actually begin to alienate people who might otherwise become potential voters.

Throughout his adult life, Mr. Excitement has left a long, well-documented trail of being able to just buy himself out of sticky situations. His disastrous showing in last night’s debate, in front of what turned out to be the party’s biggest audience of the campaign season, may turn out to be an exception to that longstanding rule.

Oh, the problems of billionaire presidential candidates.

That is all.

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